Emma softserve icecream 100AM at 100AM
Location: 100 Tras St, #100AM #02-10, Singapore 079027
Floor 2 · 100 AM
Japanese-style soft serve at 100AM swirling creamy, fluffy cones in classic flavours.
Japanese-style soft serve at 100AM swirling creamy, fluffy cones in classic flavours.
Emma Soft Serve Ice Cream at 100AM is a Japanese-style soft serve outlet known for its dense, creamy swirls with a texture that is smoother and richer than standard soft serve. The menu features classic flavours like vanilla, matcha, chocolate and hojicha, often offered in twirl combinations for those who cannot decide on just one.The soft serve is made with quality dairy and flavourings, resulting in a rich mouthfeel that melts slowly on the cone. Toppings like azuki beans, mochi and cornflakes add texture and a Japanese touch. The 100AM second-floor location is a sweet stop after lunch or a satisfying dessert on the go.
For a fluffy, Japanese-style soft serve that is creamier than it looks, Emma at 100AM is a delightful little treat.
Operating Hours
Overall Rating
Based on 33 Google reviews
Negative Reviews
No negative reviews yet.
Positive Reviews
Shermin
I bought the match a bubble tea for $4.50. It is a little pricey but flavour is on point. As the black sugar pearls are sweet but the overall matcha and milk isn't too sweet for my taste bud. …
Rachel Cheng
Really smooth soft serve and not icy at all. A little bit pricy but it is a big portion so definitely worth it.
Leonard Lim
$5.30 for or the chocolate and $4.80 for the milk version. Rich, thick, creamy and smooth ice cream albeit a bit pricey.
Next [in] Architecture
Super nice soft ice cream. Love the fresh milk. A bit pricey but smooth good quality milk. Will come back again.
T T
Loooove the soft serve ice cream here - beats McD’s one’s hands down (unsurprisingly). Can’t wait to go back and try the chocolate one or the other selections on the menu.
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Photo Gallery
Emma softserve icecream 100AM
Matcha Soft Serve Ice Cream
A close-up shot of a matcha soft serve ice cream in a clear plastic cup, decorated to resemble a Christmas tree with red and white sprinkles and a star on top. Red bean paste is visible at the bottom of the cup. In the background, another soft serve ice cream in a cone is out of focus.
Emma Japan Storefront
A view of the Emma Japan store, featuring a counter with the store's name in neon lights. Various promotional posters and a soft-serve ice cream display are visible. The floor has a herringbone pattern.
Soft Serve Ice Cream Cone
A hand holds a soft serve ice cream cone with a distinctive swirl. In the background, a blurred menu board displays images of drinks and desserts, and a person's hand is reaching out. A container of small ice cream cones and a blue cloth are visible on the counter.
Soft Serve Ice Cream with Boba
A close-up shot of a clear plastic cup filled with soft serve ice cream. The ice cream is topped with a sprinkle of brown sugar or cinnamon. Around the base of the ice cream, there are several black boba pearls submerged in a creamy liquid, possibly milk or a coffee-based drink. A clear plastic spoon or straw is inserted into the ice cream. The background is a light-colored, textured surface.
Ice Cream Counter
A counter with soft serve ice cream machines, cones, and a menu board. The counter has a neon sign that says "Emma JAPAN". There is also a bottle of syrup and a fan.
Soft Serve Ice Cream with Boba
A clear plastic cup filled with layers of white cream, dark brown liquid, and black boba pearls, topped with a swirl of soft-serve ice cream and drizzled with syrup. A clear plastic spoon rests on the side of the cup. The dessert is placed on a light-colored wooden surface, with a blurred background of wooden paneling and a white surface.
Matcha Bubble Tea
A hand holds a plastic cup filled with matcha bubble tea. The drink has layers of green matcha, white cream, and brown sugar syrup with tapioca pearls at the bottom. A circular sticker on the cup reads "Softserve Specialty Store EMMA Made in Japan". In the background, a pink sign displays illustrations of soft-serve ice cream cones. A large orange cone-shaped object, possibly a display or trash bin, is visible to the right of the drink.
Soft Serve Ice Cream Cone
A hand holds a soft serve ice cream cone with two swirls of white ice cream. The cone is brown and has a black band with Japanese text and a logo. The background shows a blurred indoor setting with tables and chairs.
Ice Cream Cone
A hand holds a green and white soft-serve ice cream cone with a black cone. Behind the cone is a counter with a digital display and a pink poster on the wall advertising a drink.
Ice Cream Shop Counter
A hand holds a black soft-serve ice cream cone in front of a counter with the "Emma JAPAN" logo. Behind the counter, a digital screen displays an image of a sundae with the text "しあわせのサンデー" and "JAPANESE HAPPINESS SWEETS". There are also small decorative items and what appears to be a menu board on the counter. In the background, customers are seated at tables, and a kitchen area is visible.
Ice Cream Display
A hand holds a large, dark chocolate and white soft-serve ice cream cone. In the background, a menu board displays various ice cream flavors and options, including matcha and chocolate. A smaller menu is visible on the wooden counter in the foreground. The setting appears to be an ice cream shop or dessert cafe.
Soft Serve Ice Cream
A hand is holding a soft serve ice cream cone over another hand. A smaller soft serve ice cream cone is displayed in a stand. A sign in the background shows images of soft serve ice cream and provides ordering instructions.
Soft Serve Ice Cream Cone
A hand holds a black ice cream cone filled with soft serve ice cream. The ice cream is white and dusted with cocoa powder. The cone has text that says "Made in Japan". In the background, people are walking in a brightly lit indoor space, possibly a mall or food court.
Hand holding a soft serve ice cream cone
A person's hand, adorned with a digital watch and bracelets, holds a soft serve ice cream cone. The cone has three distinct layers: a dark grey top, a white middle, and a green bottom. In the background, there are display cases with items inside, a sign that reads '10 EVELYN', and yellow caution tape. The setting appears to be an indoor public space, possibly a mall or a gallery.
Soft Serve Ice Cream Dessert
A clear plastic cup filled with layers of soft serve ice cream, brown sugar powder, boba pearls, and cookie crumbles. A clear plastic spoon is inserted into the top. The background is a pink wall with the word "Emma" and "JAPAN" written in white script. A circular black sticker on the cup reads "Softserve Specialty Store" with Japanese text below and "Made in Japan" at the bottom.
Ice Cream Shop Counter
A counter at an ice cream shop with a large screen displaying ice cream photos and social media posts. The counter has a neon sign that says "Emma JAPAN". There is a small menu board on the left and a red laptop on the counter.
Restaurant Interior with Menu
A restaurant interior with tables and chairs set up for dining. A large, round lantern with Japanese characters and the word "KOKORO" is hanging from the ceiling. In the foreground, a framed menu board displays various ice cream and dessert items. The menu board shows different flavors and presentations of soft serve ice cream, parfaits, and drinks.
Tiramisu Soft Serve Ice Cream
A hand holds a black waffle cone filled with tiramisu soft serve ice cream. The ice cream has two swirls, the bottom one is white and the top one is covered in cocoa powder. In the background, there are large decorative ice cream cones and smaller ice cream cones on display.
Dessert Cups
Three clear plastic cups filled with soft-serve ice cream and toppings. Two cups have a swirl of brown and white ice cream, while the third has white ice cream. All cups contain dark, round toppings, likely boba pearls, and a dark sauce at the bottom. Two of the cups have red circular stickers with the text "Life's pretty with Emma!" and "Emma" in cursive. The cups are placed on a wooden table.
Emma Japan Counter
A counter at Emma Japan with a menu board displaying soft serve ice cream, sundaes, lattes, and Japanese tea. The counter has the Emma Japan logo illuminated.
Ice Cream Shop Counter
A brightly lit counter with the name "Emma JAPAN" in neon script. A large screen above displays an advertisement for soft-serve ice cream. To the right, a large, illuminated ice cream cone statue stands next to a wooden bench. Red tape on the floor indicates social distancing markers. In the background, tables and chairs suggest a dining area, and shelves are stocked with bowls.
Bubble Tea Soft Serve
A hand holds a clear plastic cup filled with soft serve ice cream, topped with brown sugar syrup and black tapioca pearls. In the background, a neon sign spells out "Emma" in blue light against a dark, patterned surface.
Dessert with Tapioca Pearls
A close-up shot of a dessert in a clear plastic cup. The dessert appears to be soft-serve ice cream topped with brown sugar powder and surrounded by tapioca pearls. A clear plastic spoon is inserted into the dessert. The dessert is placed on a wooden surface.
Christmas Special Menu
A promotional sign for a Christmas special menu featuring a matcha soft serve ice cream shaped like a Christmas tree, called the "X'mas Tree Sundae". The sign has Japanese and English text.
Dessert shop counter with staff
A man in an apron stands behind a counter in a dessert shop. The counter has a neon sign that says "Emma JAPAN". There are several soft-serve ice cream cones displayed on the counter, as well as a menu board showing a drink and the text "くろみつ くろごまラテ JAPANESE HAPPINESS SWEETS".
Matcha Soft Serve Ice Cream
A close-up shot of a matcha soft serve ice cream cone. The ice cream has two swirls, the top one covered in matcha powder and the bottom one white with speckles. The cone is dark gray and appears to be waffle cone. In the background, a blurred figure is visible behind a counter, and a neon sign with the word "Eu" is illuminated.
Soft Serve Ice Cream Cone
A hand holds a soft serve ice cream cone with a black waffle cone. The ice cream is white and swirled. In the background, a neon sign reads "JAPAN" in blue letters. The sign is set against a dark background with orange lighting and decorative patterns.
Counter with Neon Signage
A counter with a neon sign that says "Emma JAPAN" is illuminated. On the counter, there is a red laptop, a menu board displaying various ice cream and drink options, a tissue box, a payment terminal, and a trash can. The counter is decorated with a pattern of knots.
Soft Serve Ice Cream with Boba
A close-up shot of a cup of soft serve ice cream topped with boba pearls and a dusting of powder. The ice cream is a pale white, conical shape, and appears to be sprinkled with a light brown powder. The boba pearls are dark and scattered throughout the ice cream and the cup. The cup itself is clear plastic, with a white interior and some black circular patterns visible on the outside. The dessert is placed on a wooden table. In the background, out of focus, are two ice cream cones in a metal holder.
Swirl Ice Cream Cone
A hand holds a black cone filled with a soft-serve ice cream that has alternating swirls of white and green. The background shows a brightly lit interior with wooden tables and chairs, suggesting a cafe or dessert shop.
Restaurant Interior with Customers and Counter
The image shows the interior of a Japanese restaurant. A man in a blue shirt and denim shorts stands at the counter, facing away from the camera. The counter has a red backdrop with a glowing neon sign that reads "Em" and "JA". To the left, a large promotional poster displays images of bento boxes and text in Japanese and English. In the background, customers are seated at tables, and staff are visible behind the counter. A traditional Japanese lantern with the word "KOKORO" is hanging from the ceiling. A large, orange ice cream cone-shaped light fixture is also visible. The floor is made of light-colored wooden planks laid in a herringbone pattern.
Dessert Shop Counter
A counter at a dessert shop with a large screen displaying a sundae, a red curtain with the shop's name, and various decorative items. The counter itself has the shop's name "Emma JAPAN" illuminated. In the background, there are tables and chairs, and a kitchen area.
Dessert Cup with Soft Serve Ice Cream and Boba
A clear plastic cup filled with layers of dessert. The top layer is soft-serve ice cream, dusted with a light brown powder. Below the ice cream are dark, round boba pearls. Further down, there appears to be a layer of cereal or granola, followed by more ice cream or yogurt. A red heart-shaped sticker on the side of the cup reads "Life's pretty with Emma! Emma". The dessert sits on a wooden surface.
Chocolate Soft Serve Ice Cream
A hand holds a black cone filled with white soft serve ice cream, topped with a generous swirl of dark chocolate sauce. The cone has a paper sleeve with the text "Softserve Specialty Store" printed vertically. In the background, a wooden bench and a tiled wall are visible.
Kokoro Restaurant Interior
The interior of a Japanese restaurant called Kokoro. The restaurant has a modern design with wooden accents and bright lighting. Tables and chairs are set up for dining, and there is a counter area where customers can order food. A large, round lantern with Japanese characters and the word "KOKORO" hangs from the ceiling. Several framed pictures of food are displayed on the walls. Staff members are visible behind the counter and serving customers.
Soft Serve Ice Cream Cone
A hand holds a soft serve ice cream cone with a light brown swirl. The cone is in a black paper holder with a white logo. In the background, a red sign with a white cursive logo that reads "Emma" is visible.
Soft Serve Ice Cream with Boba
A clear plastic cup filled with soft serve ice cream, layered with a creamy base, and topped with boba pearls. A red sticker on the cup reads "Life's pretty with Emma! Emma". A clear plastic spoon is inserted into the dessert. The dessert is on a light-colored wooden table.
Ice Cream Shop Counter
A neon sign spelling out "Emma JAPAN" is illuminated on a dark red counter with a knot pattern. Several ice cream cones are displayed on the counter behind the sign. A person's hand is reaching out from the right side of the frame.
Soft Serve Ice Cream Cone
A hand holds a soft serve ice cream cone with multiple swirls of white ice cream topped with a clear glaze. The cone is a light brown waffle cone. The background appears to be an indoor walkway or mall with tiled flooring and blurred storefronts.
Soft Serve Ice Cream Cone
A close-up shot of a soft serve ice cream cone with a swirl of white ice cream. The cone is placed on a white napkin on a wooden table. In the background, a blurred view of a shopping mall or food court can be seen. A person in a black shirt is partially visible on the right side of the image. The cone has a dark sleeve with the text "SoftServe Specialty Store" printed on it.
Soft Serve Ice Cream
A hand holds a black cone filled with swirled soft serve ice cream. The ice cream is a mix of white and light brown flavors. A label on the cone reads "Softserve Specialty Store" in white text. In the blurred background, people are standing in a line.
Emma Japan Counter
A counter with a neon sign that says "Emma JAPAN". There is a menu board displaying soft serve ice cream, sundaes, and Japanese tea. A soft serve ice cream cone is displayed on a stand.
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